Warmth, freshness and quirky
This San Pellegrino ad is designed to feel vintage, southern and homemade. From the square format, color grading & grain, music and composition. Hopefully you got thirsty and hydrated looking at this
(passion project)
Begging is not cool
Uncut posts and stories without a ‘call to action’ at the end. When you give, without expecting anything in return - gives leverage and signals resourcefulness and “we have all this, think about it”. It’s a long-term plan, that builds brand awareness
A fly on the wall
This project required me to catch a feeling in a actionpacked environment. Trying to go unnoticed, looking over shoulders, under armpits and through fingertips. Blending in with the kitchen was a advantage, showing what behind the scenes really looks like
Fast, youthful and dumb-charming
What makes reels great? Personalities and truths!
Fast paced to keep up with the youths dopamine levels, while leaving a great message
(passion project)
Pasta for physical display screens, Tivoli Food Hall
In making these five individual videos a controlled environment was important. Lighting and instructing the chef meanwhile the food was getting colder by the second can be challenging
Mhmm
Keeping it simple in the morning